Adrien Picard

Social Creative

Digital expert in culture, lifestyle, and sports, I help brands craft their stories and connect with their audiences.



FR/EN



References
Skills
Who Am I
Background

Email
Instagram

Social Creative

  • Ideaton & creative concept development
  • Execution & production management
  • Brand positioning consulting
  • Culture & trends monitoring
  • Talent/creator recommendations
  • Agency sourcing and briefing
  • Clients presentation

SoMe Strategy


  • Platform-specific campaign development
  • Editorial strategy tailored to each platform
  • Insights research
  • Project management
  • Influencer strategy
  • Data insight analysis
  • KPI monitoring


Content


  • Creative concept development

  • Creative asset briefing and production follow-up

  • Art and creative direction

  • Video Editing

  • Scouting technical teams (videographers, designers, photographers, etc.)

  • Content management

  • Project oversight

  • Budget management



    My Journey & Vision


    After a foundational experience at TRACE TV, where I developed the group’s digital presence, I moved to London to refine my expertise, working with global brands such as Beats by Dre, Spotify, Puma, and Meta.

    In this culturally diverse city, I sharpened my creativity by designing impactful campaigns for brands. Specializing in music, sports, and pop culture, I reconnected with the music industry during my last experience, leading the digital strategy for multiple labels and artists at Universal Music France.

    At the same time, my passion for football and music led me to co-create Football Campagne and the Audiography podcasts. These projects allowed me to develop strong creative and editorial visions, centered around high-quality and exclusive content.

    This blend of experiences has shaped my current vision: enabling brands to deliver culturally powerful messages to well-defined communities. With this approach, I now work as an independent Digital & Creative Strategy Consultant.

    CLIENTS